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アイテム
企業ブランド知識における企業の社会的責任（CSR）と企業能力（CA）の役割 : ブランド愛着を介した行動的成果との関連
https://kyoritsu.repo.nii.ac.jp/records/2001196
https://kyoritsu.repo.nii.ac.jp/records/200119613496cfb-fb00-44d0-81dc-68b423c10347
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
共立女子大学・共立女子短期大学総合文化研究所紀要32_9nozawa.pdf (1.2 MB)
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| アイテムタイプ | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2026-03-23 | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | 企業ブランド知識における企業の社会的責任（CSR）と企業能力（CA）の役割 : ブランド愛着を介した行動的成果との関連 | |||||||||||||
| 言語 | ja | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | The Roles of Corporate Social Responsibility (CSR) and Corporate Ability (CA) in Corporate Brand Knowledge : Relationships with Behavioral Outcomes Mediated by Brand Attachment | |||||||||||||
| 言語 | en | |||||||||||||
| 言語 | ||||||||||||||
| 言語 | jpn | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Corporate Social Responsibility (CSR) | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Corporate Ability (CA) | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Brand Attachment | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Behavioral Outcomes | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Corporate Brand Knowledge | |||||||||||||
| キーワード | ||||||||||||||
| 言語 | en | |||||||||||||
| 主題Scheme | Other | |||||||||||||
| 主題 | Structural Equation Modeling (SEM) | |||||||||||||
| 資源タイプ | ||||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||||
| 著者 |
野沢, 誠治
× 野沢, 誠治
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| 抄録 | ||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||
| 内容記述 | This study investigates how corporate associations—specifically Corporate Social Responsibility (CSR) and Corporate Ability (CA)—as components of corporate brand knowledge, influence behavioral outcomes through brand attachment. Using data from an online survey of 2,700 respondents, the proposed model was tested through exploratory factor analysis (EFA) and structural equation modeling (SEM). The results indicate that both “Engagement in Social Issues” (CSR) and “Overall Corporate Ability” (CA) positively affect brand attachment, whereas “Ethical Responsibility” shows no direct effect. Furthermore, brand attachment exerts a strong positive influence on behavioral outcomes—namely brand loyalty, willingness to pay a price premium (WTP), and word-of-mouth intention—confirming that corporate brand knowledge translates into consumer behavior through emotional bonding. These findings suggest that CSR and CA complementarily function in fostering brand attachment, while the social and ethical dimensions of CSR operate through distinct psychological mechanisms. Theoretically, this study supports the validity of the “Purpose–Capability Alignment” perspective, which integrates CSR, CA, and corporate purpose, and offers an integrative framework for understanding how corporate brand knowledge evolves along the pathway from purpose, through capability, to action, thereby contributing to both academic insight and managerial application. | |||||||||||||
| 言語 | en | |||||||||||||
| 書誌情報 |
ja : 共立女子大学・共立女子短期大学総合文化研究所紀要 en : Bulletin of center for interdisciplinary studies of science and culture Kyoritsu Women's University & Kyoritsu Women's Junior College 巻 32, p. 127-142, 発行日 2026-02-28 |
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