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防災における目的設定とセグメント別アプローチ : ソーシャル・マーケティングの応用
https://kyoritsu.repo.nii.ac.jp/records/2000152
https://kyoritsu.repo.nii.ac.jp/records/2000152b18a8291-458a-4715-adc8-6c304aaa3d32
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
Kyoritsu business & economics review4_3Kinjo.pdf (716 KB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||||||||||||
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| 公開日 | 2024-05-02 | |||||||||||||||||||||
| タイトル | ||||||||||||||||||||||
| タイトル | 防災における目的設定とセグメント別アプローチ : ソーシャル・マーケティングの応用 | |||||||||||||||||||||
| 言語 | ja | |||||||||||||||||||||
| タイトル | ||||||||||||||||||||||
| タイトル | Objective Setting and Segmentation in Disaster Management : Application of Social Marketing | |||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 言語 | ||||||||||||||||||||||
| 言語 | jpn | |||||||||||||||||||||
| キーワード | ||||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 主題Scheme | Other | |||||||||||||||||||||
| 主題 | Disaster prevention | |||||||||||||||||||||
| キーワード | ||||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 主題Scheme | Other | |||||||||||||||||||||
| 主題 | social marketing | |||||||||||||||||||||
| キーワード | ||||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 主題Scheme | Other | |||||||||||||||||||||
| 主題 | segmentation | |||||||||||||||||||||
| キーワード | ||||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 主題Scheme | Other | |||||||||||||||||||||
| 主題 | equality | |||||||||||||||||||||
| キーワード | ||||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 主題Scheme | Other | |||||||||||||||||||||
| 主題 | social interaction | |||||||||||||||||||||
| 資源タイプ | ||||||||||||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||||||||||||
| 著者 |
金城, 敬太
× 金城, 敬太
× 松本, 行真
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| 抄録 | ||||||||||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||||||||||
| 内容記述 | Japan, being prone to earthquakes and other disasters, has adopted various disaster prevention approaches. Among these, soft approaches, such as evacuation drills, have gained prominence in recent years. Given the varying responses and decision-making processes during evacuations, the application of social marketing techniques, such as segmentation, becomes crucial. In this study, we examine the application of these techniques in terms of aspects that have not yet been addressed in existing research. First, we discuss the necessity of setting overall objectives, taking into account factors like equality. Subsequently, we describe the segmentation method for disaster prevention and emphasize key considerations. Furthermore, we discuss the types of policies that can be implemented, summarizing the decision-making factors that are important in determining these measures. Based on the above, we analyze a case in Miyagi Prefecture, examining it from the perspective of marketing for disaster reduction. The findings underscore the importance of pre-determining societal objectives and considering social interaction in policymaking. Our results provide valuable insights for the government, various disaster-reduction organizations, and practitioners in the disaster-reduction field, offering new perspectives on social marketing. | |||||||||||||||||||||
| 言語 | en | |||||||||||||||||||||
| 書誌情報 |
Kyoritsu business & economics review 巻 4, p. 1-17, 発行日 2024-04 |
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